Schools that have had success with special events often expand them into regular activities that occur on a regular basis, such as "Wednesday Walk to School" or "Walk and Roll Friday." Walking school buses, bicycle trains, and park and walk activities are all ongoing encouragement activities. These weekly and monthly events help to institutionalize positive behaviors and multiply the benefits of the activities, enabling walking and biking to become the preferred mode of travel from home to school.
Contests and incentive programs are fun, motivational initiatives that reward students or classrooms for using green transportation modes to get to school. Contests can be focused on the individual, a classroom, school-wide, or between schools.