A Safety Campaign is an organized initiative that increases motorists' awareness of students walking and bicycling. It can include promotional materials, events, infrastructure changes, and/or increased enforcement. A traffic safety campaign can be targeted near schools or in a larger area to address traffic safety throughout a community or city. 

Safety campaign examples:

• San Mateo County has developed Street Smart yard signs (in English and Spanish) to encourage drivers to adhere to safe driving behaviors.

• The North Fair Oaks community in San Mateo County has a bilingual safety campaign that reminds residents to “Look Out” for each other while traveling.

• Vision Zero campaigns aim to eliminate all traffic-related deaths. The City of Sacramento developed a Vision Zero traffic safety campaign, stating that in their city, safety is “homegrown.” 

San Mateo County Safety Campaign