A Safety Campaign is an organized initiative that increases motorists' awareness of students walking and bicycling. It can include promotional materials, events, infrastructure changes, and/or increased enforcement. A traffic safety campaign can be targeted near schools or in a larger area to address traffic safety throughout a community or city.
Safety campaign examples:
San Mateo County has developed Street Smart yard signs (in English and Spanish) to encourage drivers to adhere to safe driving behaviors.
The North Fair Oaks community in San Mateo County has a bilingual safety campaign that reminds residents to “Look Out” for each other while traveling.
Vision Zero campaigns aim to eliminate all traffic-related deaths. The City of Sacramento developed a Vision Zero traffic safety campaign, stating that in their city, safety is “homegrown.”
San Mateo County Safety Campaign