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Safety Campaigns


What is a Traffic Safety Campaign?

A School Zone Traffic Safety Campaign is an organized initiative that increases motorists' awareness of students walking and bicycling. It can include promotional materials, events, infrastructure changes, and/or increased enforcement. A traffic safety campaign can be targeted near schools or in a larger area to address traffic safety throughout a community or city.

Use these Resources to Plan your Own Campaign!

Printed Materials: Signs, banners, and printed publications remind drivers to slow down and use caution in school zones. Street Smarts San Jose and Marin Street Smarts have a wealth of information, including signs, brochures, and traffic safety quizzes for students. Marin County Safe Routes to School has published traffic safety talking points, also in Spanish. Sonoma County Safe Routes to Schools has Walk, Bike, & Drive Smart Handouts in English and Spanish.

Student Creations: Students can also participate by creating materials, which can then be used to publicize the campaigns. San Ramon Valley Street Smarts has campaigns for different ages of students; elementary school students draw posters in the Storybook Poster Contest; middle school students make traffic safety PSA videos for the Be Reel Video Contest; and high school students share their own experiences as drivers or passengers in the "It Happens" Safe Driving Campaign.

Translated Materials:Alameda County Safe Routes to School has Children in Traffic: A Parent's Traffic Safety Guide and in Spanish, Vietnamese, and Chinese.This campaign can be kicked-off at the start of each school year with a Back-to-School Blitz or in conjunction with a special event such as Walk & Roll to School Day.

The National Highway Traffic Safety Administration (NHTSA) has resources for encouraging safe bicycle riding, including a Bicycle Safety Activity Kit in English and Spanish and resources for adult ‘Roll Models’, such as bicycle safety pledges, helmet wearing encouragement, and tips for youth and parents.

Equitable Outreach:The Inclusion and Equity in School Commute Programs Guidebook identifies potential obstacles to participation and suggests creative outreach, low-cost solutions, and flexible program implementation to overcome language and cultural barriers, safety concerns, or physical handicaps.